Fossils, Classic Rock Relics, Volume 3: More 1970s & '80s (2026 book)

Once upon a time, rock ‘n’ roll fanatics had to learn about new album releases through label advertising in rags like Creem, Trouser Press, Rolling Stone, Zoo World, Phonograph Record, Bomp! and other music zines of the 1970s and afterwards. There was no internet and no social media to hype new tunes from your favorite artists. These ads could be inane, they could be insulting, and they could be inept but when they were good, they featured a level of artistry on par with an album's carefully-crafted cover art.

With this third volume of Fossils, award-winning rock critic and music historian Rev. Keith A. Gordon peers through the looking glass into the past and these “classic rock relics,” reconsidering vintage album ads from the 1970s and ‘80s. Offering insightful and informative commentary on 76 more ads along with images of each, the “Reverend of Rock ‘n’ Roll” explores this often overlooked creative aspect of the classic rock era and makes the case for album advertising as art with its own merits and history.

Rev. Keith A. Gordon has been writing about rock and blues music for over 50 years for over 100 print publications and websites worldwide, including Creem magazine, Rock ‘n’ Roll Globe, High Times, Blurt magazine, Book & Film Globe, the East Village Eye, Perfect Sound Forever, Blues Music magazine, and The Blues (U.K.).

Fossils v3 is a 164pp 5.5” x 8.5” paperback with B&W photos and is only available in paperback at $16.95 with shipping (no eBook version of this one, kids!). Get your copy through the handy Amazon.com link below or buy an autographed copy direct from Excitable Press:

Fossils, Relics of the Classic Rock Era, Volume Three

Buy an autographed copy direct from Excitable Press (PayPal):

Fossils, Relics of the Classic Rock Era, Volume Two: The 1960s - '80s (2019 book)

Back in the day, record labels didn’t have a network of blogs, artist websites, and social media to help market new music. They only had FM radio, cash ‘payola’ to DJs and, if the budget allowed, advertisements in a handful of music rags like Creem, Trouser Press, and Rolling Stone to help provide hype for a new release. Much like album cover artwork, advertisements created for new album releases were often works of art in themselves.

Creative record label graphic designers often came up with ads that cleverly promoted the artist and their work; just as often, corporate hacks cranked out copy with little or no relation to the album being promoted. With this second volume of Fossils, award-winning rock critic and music historian Rev. Keith A. Gordon takes another look at these “relics,” album advertisements found in frayed and graying copies of cherished old music magazines. Offering insightful and informative commentary on over 60 ads, the ‘Reverend of Rock ‘n’ Roll’ explores this overlooked artistic aspect of the classic rock era.

The “Reverend of Rock ‘n’ Roll,” Rev. Keith A. Gordon has been writing about music for almost 50 years. A former contributor to the All Music Guide books and website, and the former Blues Expert for About.com, Rev. Gordon has also written for Blurt magazine, Creem, High Times, and The Blues (U.K.), among many other publications, and has written two-dozen previous music-related books, including Blues Deluxe: The Joe Bonamassa Buying Guide, The Other Side of Nashville, and Scorched Earth: A Jason & the Scorchers Scrapbook. You can currently find the Reverend writing for the Rock and Roll Globe website.

Fossils v2 is a 140pp 5.5” x 8.5” paperback with B&W photos and is only available in paperback at $11.95 (no eBook version of this one, kids!). Get your copy through the handy Amazon.com link below or buy an autographed copy direct from Excitable Press:

Fossils, Relics of the Classic Rock Era, Volume Two: The 1960s-'80s 

Buy an autographed copy direct from Excitable Press ($11.95 postpaid, PayPal):

Fossils, Relics of the Classic Rock Era, Volume One: The '70s (2016 book)

Maybe you’ve read one of the Reverend’s “Fossils” pieces on the That Devil Music website; it’s been a popular feature hereabouts for a couple years. Back in the day, record labels didn’t have a network of blogs, artist websites, and social media to help market and promote new music. They only had FM radio, cash ‘payola’ to DJs and, if the budget allowed, advertisements in a handful of music rags like Creem, Trouser Press, and Rolling Stone to help provide hype for a album new release.

Much like album cover artwork, advertisements created for new album releases during the ‘70s were often works of art in themselves. Creative record label graphic designers often came up with ads that cleverly promoted the artist and their work; just as often, corporate hacks cranked out copy with little or no relation to the album being promoted. With the “Fossils” posts, the Rev. took another look at these “classic rock relics,” album ads found in frayed and graying copies of cherished old music magazines.

The Reverend’s Fossils, Relics of the Classic Rock Era, Volume One: The '70s book is now available in paperback for the low, low one-time fee of $9.95, and if you order direct, the Reverend will autograph your copy (U.S. orders only, please). Offering insightful and informative commentary on this often overlooked aspect of the classic rock era, the Rev took the 20 or so “Fossils” posts from That Devil Music and wrote a whole bunch more of ‘em…over four-dozen ads total in a 5.5”x8.5” trade paperback that runs 100 pages with high-rez scans of each advertisement.

Get your copy from Amazon.com or direct from the publisher, Excitable Press (PayPal link below).

Buy the book from Amazon.com

Buy direct from Excitable Press (via PayPal, U.S. orders only):