Fossils, Relics of the Classic Rock Era, Volume One: The '70s (2016 book)

Maybe you’ve read one of the Reverend’s “Fossils” pieces on the That Devil Music website; it’s been a popular feature hereabouts for a couple years. Back in the day, record labels didn’t have a network of blogs, artist websites, and social media to help market and promote new music. They only had FM radio, cash ‘payola’ to DJs and, if the budget allowed, advertisements in a handful of music rags like Creem, Trouser Press, and Rolling Stone to help provide hype for a album new release.

Much like album cover artwork, advertisements created for new album releases during the ‘70s were often works of art in themselves. Creative record label graphic designers often came up with ads that cleverly promoted the artist and their work; just as often, corporate hacks cranked out copy with little or no relation to the album being promoted. With the “Fossils” posts, the Rev. took another look at these “classic rock relics,” album ads found in frayed and graying copies of cherished old music magazines.

The Reverend’s Fossils, Relics of the Classic Rock Era, Volume One: The '70s book is now available in paperback for the low, low one-time fee of $9.95, and if you order direct, the Reverend will autograph your copy (U.S. orders only, please). Offering insightful and informative commentary on this often overlooked aspect of the classic rock era, the Rev took the 20 or so “Fossils” posts from That Devil Music and wrote a whole bunch more of ‘em…over four-dozen ads total in a 5.5”x8.5” trade paperback that runs 100 pages with high-rez scans of each advertisement.

Get your copy from Amazon.com or direct from the publisher, Excitable Press (PayPal link below).

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Buy direct from Excitable Press (via PayPal, U.S. orders only):