Fossils, Relics of the Classic Rock Era, Volume Two: The 1960s - '80s (2019 book)

Back in the day, record labels didn’t have a network of blogs, artist websites, and social media to help market new music. They only had FM radio, cash ‘payola’ to DJs and, if the budget allowed, advertisements in a handful of music rags like Creem, Trouser Press, and Rolling Stone to help provide hype for a new release. Much like album cover artwork, advertisements created for new album releases were often works of art in themselves.

Creative record label graphic designers often came up with ads that cleverly promoted the artist and their work; just as often, corporate hacks cranked out copy with little or no relation to the album being promoted. With this second volume of Fossils, award-winning rock critic and music historian Rev. Keith A. Gordon takes another look at these “relics,” album advertisements found in frayed and graying copies of cherished old music magazines. Offering insightful and informative commentary on over 60 ads, the ‘Reverend of Rock ‘n’ Roll’ explores this overlooked artistic aspect of the classic rock era.

The “Reverend of Rock ‘n’ Roll,” Rev. Keith A. Gordon has been writing about music for almost 50 years. A former contributor to the All Music Guide books and website, and the former Blues Expert for About.com, Rev. Gordon has also written for Blurt magazine, Creem, High Times, and The Blues (U.K.), among many other publications, and has written two-dozen previous music-related books, including Blues Deluxe: The Joe Bonamassa Buying Guide, The Other Side of Nashville, and Scorched Earth: A Jason & the Scorchers Scrapbook. You can currently find the Reverend writing for the Rock and Roll Globe website.

Fossils v2 is a 140pp 5.5” x 8.5” paperback with B&W photos and is only available in paperback at $11.95 (no eBook version of this one, kids!). Get your copy through the handy Amazon.com link below or buy an autographed copy direct from Excitable Press:

Fossils, Relics of the Classic Rock Era, Volume Two: The 1960s-'80s 

Buy an autographed copy direct from Excitable Press ($11.95 postpaid, PayPal):